Skip to content

About us

about assta

Providing superior quality and service.

Our History

ASSTA Labels is a family owned and operated business, founded in 1947 by Sydney Staas. Since the beginning, the goal has always been to provide superior quality and service with a strong focus on innovation, ideas and people for the benefit of our customers.

ASSTA Labels’ willingness to invest in people and technology has had an enormous influence on the fast-growing self-adhesive label industry and has set the standard for decades.

We believe in combining the “corner shop” principles of personal service and value for money with the technology and innovations available today.


Assta continues to invest in the latest and greatest digital offset and Flexo technology as well as reducing our carbon foot print through investing solar power at our Sydney factory.


We continue to expand our capacity to produce quality labels and our ability to provide a personal service whilst maintaining competitive offerings to all of our valued customers.

Located in the South western suburbs of Sydney on over 4,000m2 of real-estate in a purpose-built facility

Assta Label house is a 100% Australian family owned company and has been for over 75 years, we have invested in the latest offset digital and flexographic technology so that we can continue to deliver the highest quality and service to all of our clientele in the label and packaging industry.

how we work

Assta Label house produces the highest quality labels and packaging to suit your need.

01 Make an Appointment

Discuss your requirements with one of industry experts.

02 Analysis and Assessment

Collect product and application information so that we can provide you with the best possible solution to suit your needs.

03 Concept/design/ approval

Once we have all the information we can design and construct a customised label that is fit for purpose