Assta Label House was founded in 1947 by Syd Staas.
Since the beginning the goal has always been to provide superior quality and service with a strong focus on innovation, ideas and people for the benefit of our customers.

Assta Label House in the mid seventies was the first company in the world to produce a self-adhesive wine label for automatic application to bottles. In conjunction with Wyndham Estate, Assta was and still is recognized as the self adhesive wine label pioneers.

Other milestone achievements include the first company in the world to create and run a reel feed combination label press to combine both ink and foil in the same pass.

We were also the first company in the world to print reel feed raised printing.

The Assta Group's willingness to invest in people and technology has had an enormous influence on the fast growing self-adhesive label industry and has set the standard for well over half a century.

We believe in combining the 'corner shop' principles of personal service and value for money with the technology and innovations available today.

 

The pursuit of excellence has always been the goal of Assta Label House and our recent investment of over $12 million and planned investment of over $5 million in state of the art printing technology, not only offers the cutting edge in label printing, but will lead our industry well into the future.

Assta Label House's technologically advanced computer design and pre-press facility coupled, with our new equipment and dedicated staff will produce the best results for further enhancing the visual and sales appeal of any product.

Assta Label House has an ongoing commitment to service, quality and further investment for the future, offering our customers the very best in label manufacturing.

 
Syd Staas - Founder of LabelHouse 1947
 
The Sydney Staas Museum has a collection of memorabilia tracing the company's history over the past half-century. A fascinating musuem of mementoes, machines, photographs, awards and even some of the earliest wine bottles to feature self adhesive labels.
 
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