Our Team

Matt Peterson

Matt leads the Assta Label House factory as Factory Manager overseeing all facets of production from raw materials, to scheduling through to print and despatch.

Beginning with Assta in 2002 Matt learned the basics from the ground up as a press offsider then progressing through the factory floor and into our Sales Department as Account Manager to one of our largest FMCG clients.

Matt successfully attained his Certificate of Completion as a Master of Self-Adhesive Label Conversion in 2006 at the Avery Dennison label converting college in Shanghai, China Keeping up to date with the latest in label technology, Matt is in constant contact with our preferred suppliers to ensure that all our raw materials produce the best product possible, every time.

Brady Hill

Brady began his tenure with Assta in 1995 in our Sales Department, working through to today, where he now oversees the day to day running of Assta Label House as our General Manager.

Brady also heads our experienced Sales Team with dedicated staff providing the best in sales support, customer service and technical advice. With a keen eye for design, extensive point-of-sale and technical knowledge, Brady and the Assta Label House Sales Team can often be found assisting many clients throughout Australia including winemakers, procurement managers and business owners.

With many years of experience, Brady and the Sales Team have proven to be the “go to” people for all of your label requirements.

Graeme Staas

As one of the sons of our founder, Sydney Staas, labels are part of Graeme’s DNA. Commencing as an apprentice in 1963 with Labelhouse Pty Ltd & Assta Machinery Pty Ltd, Graeme has worked across numerous print art forms from textile, tickets/tags and through to the innovation of the self-adhesive label and then as part of the team who pioneered the self-adhesive wine label as we know it today.

Not only is Graeme our Managing Director, but remains a wealth of knowledge for our customers on all things labels.

Graeme is passionate about the success of our family-owned company, its growth and its longevity.