Our History

assta-truckAssta Label House was founded in 1947 by Syd Staas.

Since the beginning the goal has always been to provide superior quality and service with a strong focus on innovation, ideas and people for the benefit of our customers.

Assta Label House in the mid seventies was the first company in the world to produce a self-adhesive wine label for automatic application to bottles. In conjunction with Wyndham Estate, Assta was, and still is, recognized as the self adhesive wine label pioneer.

Other milestone achievements include the first company in the world to create and run a reel fed combination label press to combine both ink and foil in the same pass.

We were also the first company in the world to print reel fed raised printing.

The Assta Group's willingness to invest in people and technology has had an enormous influence on the fast growing self-adhesive label industry and has set the standard for well over half a century.

We believe in combining the 'corner shop' principles of personal service and value for money with the technology and innovations available today.